Social media is changing and brands need to adapt or be left behind. Gone are the days of perfectly crafted photo feeds. Today's audience craves authentic videos shot from your phone.
But how do you build a brand from mobile videos?
In 2019, I stumbled upon a local real estate developer who was building a huge brand all through posting short videos to Instagram. The videos were peppered with GIFs, but none of them helped build their unique brand and I thought there must be an opportunity here.
After a weekend of coffee and YouTube tutorials, I made GIFs that matched their brand. I went to one of their events and after I showed them their new GIFs, their jaws dropped. 3 years later those GIFs now have millions of views.
Since then, I've mastered the process so any real estate brand can get GIFs.